An effective and well-promoted Facebook page is a must-have for an DJ, no matter how large or small you are in terms of fan-base. Over the last decade, Facebook has become one of the primary marketing tools for DJs, but not all Facebook pages are created equal.
If you want to get ahead on Facebook, here are some tips you can adopt when creating a good DJ Facebook page that can promote you, your gigs, music, and mixes – and above all connect with your fans (and potential new ones).
I’ve seen so many DJs that simply don’t harness the power of social media very well, and who are potentially missing out on a whole new world of exposure.
Read on for essential tips for DJs to use when setting up fan pages.
1. Create a Vanity URL
Facebook lets you set up a vanity URL such as facebook.com/yourdjname – which always looks so much better than having a URL that simply uses a string of nonsensical numbers. It gives you an easy to remember Facebook URL that you can also use on marketing, for example placing it on flyers and posters.
It’s easy to do, but what I will say is that Facebook does tend to change the rules every now and again, and in the past, have said that you need a minimum number of followers in order to change your URL.
The rules might be different by the time you read this post, but go ahead and try it anyway as the process is relatively simple.
- Login to Facebook
- Browse to your DJ fan page
- Click the “About” button
- Scroll down until you see your @username
- Click “edit” and then change it
Please note that Facebook changes the user interface to often that this information could be out of date by the time you come to reading it, so if in doubt visit the Facebook support pages.
2. Publish Your DJ Bio and About Information
I have previously spoken about how you can write an effective DJ bio, so I am going to assume you’ve already got something bite-sized and concise that ticks all the boxes about who you are as a DJ and what you bring to the party.
Assuming you have something that isn’t a crock of shit, now it’s time to get that awesome DJ bio onto your Facebook page. So many DJs miss this key part out.
To access this section, you will need to click the “About” link on your DJ Facebook page. Remember to keep it to the point and current, including all the key information anybody would need to know when considering booking you – perhaps even links out to your website or booking agency if you have one.
Ultimately you want people to book you for gigs, so give them every single possible avenue by which they can contact you for a booking.
3. Upload Your DJ Logo and Artwork
When it comes to creating a compelling DJ Facebook page that stands out from the crowd, first impressions really count. You’ve probably heard the expression that a “picture paints a thousand words” – well this is very true with social media platforms.
Assuming you have a great DJ logo (and I will create a post soon on how you can create one for yourself) then upload that as your main Facebook profile image.
You will also have an opportunity to upload a more landscape image as the Facebook page cover image or header. This is a great place where you can upload photography, perhaps of a recent gig, or an action shot of you behind the decks.
Treat your cover photo as another promotional hook. It could be a flyer for your upcoming gig, but be warned, as sometimes Facebook can be fussy about how much text you can use in cover images.
In terms of image dimensions, again these do tend to change regularly when Facebook changes the layouts of their fan pages, so it’s probably best to search Google or the Facebook support pages for the latest cover image dimensions that are most current.
4. Let Fans Stream Your DJ Mixes
In my view, one of the best things about creating DJ Facebook fan pages is the ability to stream your music via various apps and plugins.
It’s possible to install music player apps straight into your DJ Facebook page, and then let the fans listen to your latest mixes or productions.
There are countless free music player apps out there, so sometimes it is a case of simply trying them out to see which one you prefer, but I have done a little bit of the hard work for you with a few selections which I believe are worth installing and trying out.
- Soundcloud
- Bandpage
- ReverbNation
To get the most from any music player app on your page, I would recommend that you re-arrange the tabs on your DJ Facebook page. This lets you decide which internal pages are the ones you want users to see first… so it makes sense to make your music player page one of the priority ones.
5. Keep Things Current and Up to Date
There’s no point having a great DJ Facebook page if you don’t keep things current. But don’t simply spam updates out for the sake of it as you could turn people off.
The best social media fan pages, no matter what the industry, are the ones which keep things interesting with timely and compelling content that the fan wants to see (or hear).
Over time you will probably get a good feel for what types of posts get the most engagements and likes. It could be mixes, photos, or video.
One thing that I would recommend is your tone of voice.
Arrogant posts can quickly turn users off and turn into a social media shit-storm. The thing with social media is that it’s public to the world and they have been countless occasions where DJs have got themselves into a whole world of trouble due to the content of their posts.
You might remember the DJ who made homophobic remarks and saw his career nose-dive as a result – don’t be that guy or gal.